American Invest Hub
  • Politics
  • Investing
  • Business
  • Latest News

American Invest Hub

  • Politics
  • Investing
  • Business
  • Latest News
Business

Peacock raising prices by $2 ahead of the Summer Olympics as streaming wars rage on

by admin May 1, 2024
May 1, 2024
Peacock raising prices by $2 ahead of the Summer Olympics as streaming wars rage on

NBCUniversal streaming service Peacock plans to raise prices for its ad-free service by $2 to $13.99 a month ahead of this summer’s Olympic Games in Paris as competition for online viewership intensifies.

Peacock’s ad-supported option will also increase by $2, to $7.99 a month. The annual price for ad-free will cost $139.99, while the version with ads will be $79.99.

The price changes will take effect for new subscribers starting July 18, one week ahead of the 2024 opening ceremony. Existing customers will see the new pricing on or after Aug. 17.

Even with the latest increases, Peacock still stands on the lower end of streaming platform price ranges. Netflix’s top-tier subscription now costs $22.99 a month, while ad-free Hulu is $17.99 and premium Max (formerly HBO Max) is $19.99. Peacock’s newest prices will match those of Disney+ once the changes take effect.

Peacock currently has 34 million subscribers, giving it about 1.3% of the total TV market according to Nielsen data. That compares with 1.2% for Max, 1.9% for Disney+ — and 7.7% for Netflix.

Overall streaming viewership continues to climb, rising 12% in March year-on-year according to Nielsen, and now commands nearly 40% of all TV consumption. Yet the platforms are still aggressively fighting for viewers. The latest casualty of that battle is Bob Bakish, who is stepping down as CEO of Paramount as that company continues to push its Paramount+ service, with mixed results.

While traditional media companies represent the main players in the streaming race, it is a traditional tech company that now dominates: YouTube, which is owned by Google-parent Alphabet, attracts the largest share among streaming platforms, with some 10% of the entire market alone.

Sreaming platforms continue to raise prices even in the face of ‘subscription fatigue,’ a phenomenon that other players have begun capitalizing on with the introduction of advertising-based video-on-demand (AVOD) channels like Pluto TV and Tubi.

“Because we know that subscription fatigue is setting in, people will only pay so much for subscriptions,’ Pluto TV CEO Tom Ryan said in a speech last fall. ‘You need the ability to actually expand your bundle for free.”

While the service is not yet profitable, Peacock continues to add users at a steady clip. It received an outsized bump in users thanks to the NFL playoff game it showed last season, most of whom have stayed with the service, executives said on Peacock-parent Comcast’s most recent earnings call. Peacock is also set to exclusively stream the 2024 NFL season’s kickoff game September 6 in Brazil.

Streaming platforms have also sought to protect their revenues from password sharing. While Peacock has not done so, many apps continue to announce new limits on the practice. In March, Max, which is owned by Warner Bros. Discovery, said it would start limiting individual account access in 2025, following on the heels of similar announcements by Netflix and Disney+.

Disclosure: Comcast is the parent company of NBCUniversal and NBC News.

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
House Republicans brace for spring legislative sprint with one fewer GOP vote
next post
Intel used to dominate the U.S. chip industry. Now it’s struggling to stay relevant.

Related Posts

Powell warns Trump’s steep tariffs may trigger higher...

April 5, 2025

Price war sidelines Tesco, Sainsbury’s from FTSE gains;...

April 10, 2025

Top catalysts to move the SCHD and JEPI...

July 21, 2025

Earnings reports Q3 2024: BlackRock, JPMorgan, and Wells...

October 12, 2024

XRP breakout timeline narrows as bulls eye $3.00...

June 25, 2025

China’s small manufacturers brace for impact as Trump...

November 4, 2024

Customer grievances and slumping sales dull Ola Electric:...

October 8, 2024

Grindr stock analysis: why is it beating Bumble...

March 4, 2025

BYD hits record high in Hong Kong as...

May 21, 2025

Asian stocks climb amid China’s economic moves and...

November 4, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest News

    • FBI raid on John Bolton’s home in Washington linked to classified documents

      August 25, 2025
    • Argentine senate deals blow to Milei’s austerity agenda with university budget boost

      August 25, 2025
    • Jackson Hole Symposium: what Powell said about economic effects of Trump’s tariffs

      August 25, 2025
    • At Jackson Hole, Fed Chair Powell signals possible cuts while warning of uncertainty

      August 25, 2025
    • Trump threatens to fire Fed Governor Lisa Cook amid mortgage fraud allegations

      August 25, 2025

    Categories

    • Business (3,763)
    • Investing (2,783)
    • Latest News (2,048)
    • Politics (1,530)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: americaninvesthub.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 americaninvesthub.com | All Rights Reserved