American Invest Hub
  • Politics
  • Investing
  • Business
  • Latest News

American Invest Hub

  • Politics
  • Investing
  • Business
  • Latest News
Business

Chipotle says restaurants will give bigger servings after complaints over measly portions

by admin July 29, 2024
July 29, 2024
Chipotle says restaurants will give bigger servings after complaints over measly portions

Tired of measly Chipotle bowls? The company’s CEO said Wednesday all restaurants will serve bigger portions following social media complaints against the Mexican grill chain over smaller servings. 

Brian Niccol, the head of the company, said during an earnings call to investors that “there was never a directive to provide less to our customers,” but the company noticed the concerns about portion size on social media. 

“Getting the feedback caused us to relook at our execution across our entire system,” he said. “We have focused in on those outlier portion scores based on consumer surveys.”

He noted about 10% of restaurants were outliers that needed to be retrained up to the “right standards.” The chain has about 3,500 locations in the U.S.

“We are re-emphasizing training and coaching round ensuring we are consistently making bowls and burritos correct. We have also leaned in and re-emphasized generous portions across all of our restaurants,” he added, noting that “it is a core brand equity of Chipotle.” 

He said the company is already beginning to see those actions “positively reflected” in consumer scores. 

Earlier this year, several people posted videos to TikTok complaining about Chipotle portions.

Food influencer Keith Lee made a video for his 16.3 million followers in May doing a taste test review of three items on the menu. In that clip, he complained about a lack of chicken in his bowl. 

Another TikToker, who goes by Jack’s Dining Room, said in a video also in May: “When I get a bowl and they give me two pieces of chicken, I’m like, ‘Can you just add one more scoop?’ and they’re like, ‘You want double meat?’ and I’m like, ‘No, I just want the chicken I asked for.’ … Like, am I crazy? Is that not fair?”

Following a flurry of critical videos, some TikTok users began posting videos showing themselves recording Chipotle workers as they were making their food, insinuating the pressure of the camera yields bigger portions. However, that too faced backlash for harassing workers.

But the complaints do not appear to have hurt the company’s business. Chipotle reported quarterly earnings and revenue Wednesday that topped analysts’ expectations as it saw higher traffic at its restaurants, bucking an industry slowdown.

Shares of the company rose about 13% in extended trading before losing most of those gains and settling around 3% higher. As of Wednesday’s close, Chipotle’s stock had slid 17% this month, hurt by investor concerns about the health of the restaurant industry. In late June, the company executed a 50-for-1 stock split.

Demand for its food peaked in April, Niccol said on CNBC’s “Closing Bell: Overtime” on Wednesday. Same-store sales settled around 6% higher in June.

Traffic to its restaurants increased 8.7% despite the backlash on social media.

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Warner Bros. Discovery sues NBA to secure media rights awarded to Amazon
next post
Ora Gold Limited

Related Posts

As ChatGPT’s new search feature intensifies rivalry, here’s...

November 2, 2024

Why are Kering shares tumbling, and what does...

March 15, 2025

Berkshire Hathaway stock price is thriving: could BRK...

April 25, 2025

Why is NHS England being scrapped?

March 15, 2025

Target stock price forms bullish pattern, pointing to...

January 17, 2025

Digital assets recover ahead of AI & crypto...

February 4, 2025

Nifty 50 Index patterns point to more gains...

June 3, 2025

Tesla May sales soar 675% in Australia even...

June 4, 2025

Is Robinhood luring high-net-worth clients from Schwab and...

May 1, 2025

Europe market open: Stoxx 600 edges lower before...

April 17, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest News

    • Interview: Strategic location gives Brazil Potash cost advantage in domestic fertiliser market, says CEO Matt Simpson

      June 1, 2025
    • Canada’s Q1 GDP expands by 2.2%, driven by exports spike ahead of potential US tariffs

      June 1, 2025
    • President Trump to host farewell for Elon Musk as DOGE leader steps away

      June 1, 2025
    • UK’s digital banks face divergent fortunes: Starling stumbles, Monzo and Revolut soars

      June 1, 2025
    • Trump wants Apple to shift iPhone production from India to the US: here’s what it means

      May 18, 2025

    Categories

    • Business (3,022)
    • Investing (2,459)
    • Latest News (1,994)
    • Politics (1,530)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: americaninvesthub.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 americaninvesthub.com | All Rights Reserved