American Invest Hub
  • Politics
  • Investing
  • Business
  • Latest News

American Invest Hub

  • Politics
  • Investing
  • Business
  • Latest News
Business

Inside candy major Ferrero’s plan to woo US consumers

by admin May 10, 2025
May 10, 2025
Inside candy major Ferrero’s plan to woo US consumers

Ferrero is doubling down on its US ambitions with a strategy built around local innovation and manufacturing scale, as per a CNBC report.

The Italian-founded, Luxembourg-based confectioner is introducing its first-ever flavour extension of Nutella – Nutella Peanut – and reshaping its iconic Ferrero Rocher brand into a new square format.

These moves come alongside a $75 million manufacturing investment in Illinois and form part of Ferrero’s broader effort to close the market gap with US confectionery leaders Hershey and Mars.

Announced ahead of the Sweets and Snacks Expo in Indianapolis, the company’s largest-ever slate of new products is designed to cater specifically to American consumer tastes, while shoring up its North American supply chain amid geopolitical and economic shifts.

Ferrero Rocher squares hit US shelves

Ferrero Rocher, traditionally recognised for its gold foil-wrapped hazelnut-filled spheres, will now be available in a square version.

The new product features a chocolate shell, hazelnut pieces, and creamy filling, and will come in at least five variants – milk, dark, white, caramel, and assorted. It is expected to hit retail shelves in September 2025.

This redesign is intended not only to make the brand stand out in the crowded US chocolate aisle, but also to offer a more shareable and accessible format.

It follows similar attempts by international confectioners to localise their flagship products to fit US consumption patterns.

Ferrero is investing in production capabilities in both Franklin Park, Illinois, and Ontario, Canada, to support the rollout of Ferrero Rocher squares and other new variants such as Nutella Biscuits.

Nutella Peanut launches in 2026

Nutella Peanut will be the first extension of the brand since Nutella’s original hazelnut and cocoa formula debuted six decades ago.

The new spread blends roasted peanuts with the classic Nutella base and is expected to launch in US grocery stores in spring 2026.

Initial production will be based in Ferrero’s Franklin Park facility, with $75 million allocated for manufacturing upgrades to meet demand.

While the flavour has been developed with American palates in mind, internal demand from Ferrero’s overseas markets – particularly in Southeast Asia and the Gulf region – suggests a broader international rollout may follow.

Ferrero is also beginning to source hazelnuts locally from Oregon, part of a wider localisation strategy that predated but aligns well with recent protectionist trade shifts.

These efforts could help reduce vulnerability to tariffs and logistics disruptions, especially given the ongoing tensions from past US trade policies.

$75m investment supports new products

Ferrero currently ranks as the third-largest confectionery company in the US, behind Hershey and Mars.

According to Circana data cited by Evercore ISI, Ferrero Rocher held a 2% share of the US chocolate market in the 12 weeks ending April 6, 2025. By contrast, Hershey’s and Mars’ flagship brands hold double-digit shares.

To expand its US footprint, Ferrero has grown organically and through acquisitions, including Nestlé’s US candy business, Fannie May, Brach’s, and Halo Top owner Wells Enterprises.

These deals added products like Butterfinger, Nerds, and Crunch to its portfolio.

Going forward, the company aims to focus on US-tailored product innovation and high-impact advertising.

Beginning in 2026, Ferrero intends to launch large-scale marketing campaigns at major US sporting events.

Though details remain under wraps, references to “February” and “summer” suggest Super Bowl and World Cup advertising slots are part of the brand’s strategy to build visibility and engagement with US audiences.

The post Inside candy major Ferrero’s plan to woo US consumers appeared first on Invezz

0
FacebookTwitterGoogle +Pinterest
previous post
Top 4 Ethereum crypto coins to buy and hold if ETH price hits $3,000
next post
Expedia’s cost controls offer hope, but analysts see growth hurdles ahead

Related Posts

Inflation vs. wages: How rising prices stack up...

June 28, 2024

Rolls-Royce and GE Aviation stocks reversed: is the...

November 20, 2024

Indigo overtakes Delta as most valuable airline: what’s...

April 10, 2025

Dow tumbles 475 points, S&P 500 suffers worst...

April 17, 2024

Renters’ hopes of being able to buy a...

May 9, 2024

DXY: Here’s why the US dollar index crash...

May 23, 2025

Analysis: What solutions can mitigate the negative impact...

October 24, 2024

IndiaMart shares down 19% on Jefferies downgrade: buy,...

October 21, 2024

FARTCOIN eyes 45% rebound as market sentiments shift

March 21, 2025

Intel used to dominate the U.S. chip industry....

May 1, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest News

    • Interview: Strategic location gives Brazil Potash cost advantage in domestic fertiliser market, says CEO Matt Simpson

      June 1, 2025
    • Canada’s Q1 GDP expands by 2.2%, driven by exports spike ahead of potential US tariffs

      June 1, 2025
    • President Trump to host farewell for Elon Musk as DOGE leader steps away

      June 1, 2025
    • UK’s digital banks face divergent fortunes: Starling stumbles, Monzo and Revolut soars

      June 1, 2025
    • Trump wants Apple to shift iPhone production from India to the US: here’s what it means

      May 18, 2025

    Categories

    • Business (3,022)
    • Investing (2,459)
    • Latest News (1,994)
    • Politics (1,530)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: americaninvesthub.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 americaninvesthub.com | All Rights Reserved