American Invest Hub
  • Politics
  • Investing
  • Business
  • Latest News

American Invest Hub

  • Politics
  • Investing
  • Business
  • Latest News
Business

Paris Saint-Germain adds Bitcoin to balance sheet amid crypto boom in European football

by admin May 30, 2025
May 30, 2025
Paris Saint-Germain adds Bitcoin to balance sheet amid crypto boom in European football

Paris Saint-Germain (PSG), one of the most valuable football clubs in the world, has officially confirmed that it holds Bitcoin on its balance sheet.

The announcement, made during the Bitcoin 2025 conference in Las Vegas, marks the first time a global sports team has publicly declared a strategic Bitcoin treasury allocation.

Bitcoin Magazine

@BitcoinMagazine

·Follow

JUST IN: European soccer giant Paris Saint Germain announces they adopted a #Bitcoin treasury reserve 🇫🇷

Watch on Twitter

View replies

12:05 AM · May 30, 2025

7.9K

Reply

Read 237 replies

PSG, with a fanbase exceeding 550 million, is now part of a growing group of corporations adding cryptocurrency to their financial reserves in response to shifting global trends and digital asset policy developments.

Bitcoin allocation began in 2024 as part of treasury diversification

According to Pär Helgosson, head of PSG Labs, the French football giant began acquiring Bitcoin last year using part of its fiat reserves.

While the exact amount of Bitcoin held by PSG has not been disclosed, the allocation remains on the club’s books heading into the UEFA Champions League final next week in Munich.

The move aligns with broader demographic trends, as the club reports that 80% of its fanbase is under the age of 34—a group widely associated with higher rates of crypto adoption.

The Bitcoin initiative is also part of PSG’s push to position itself at the forefront of digital innovation. The club’s involvement in NFTs and fan tokens through its partnership with Socios.com had already laid the groundwork for its crypto strategy.

The new Bitcoin holding adds a layer of long-term financial diversification as the club seeks new ways to hedge currency risk and tap into digital-native communities.

Football leads crypto sponsorships with 64% annual growth

PSG’s move comes at a time when football is experiencing a surge in crypto and digital asset partnerships. According to SportQuake’s latest industry data, football accounts for 43% of all crypto sponsorships across sports for the 2024/25 season.

This represents a 64% year-on-year rise in total crypto-related sponsorships, driven largely by European leagues.

Notably, 44% of all crypto football sponsorship deals are concentrated within Europe’s top five leagues, including Ligue 1, where PSG currently reigns as champions.

Brands continue to prioritise global reach and international audiences, with non-US crypto spend playing a major role amid uncertainty around regulatory direction in the US under President Trump’s administration.

Matt House, CEO of SportQuake, noted that this international expansion in crypto sponsorships is being fuelled by delays in US crypto clarity, as companies shift their focus to European markets for faster adoption opportunities.

This is particularly evident in the concentration of activity across UEFA leagues.

Global corporates accelerate Bitcoin adoption amid ETF boom

PSG’s strategy is part of a broader corporate trend toward Bitcoin adoption, accelerated by regulatory developments and the approval of spot Bitcoin ETFs in multiple markets.

The shift from viewing Bitcoin as a speculative asset to a corporate treasury strategy is gaining traction, especially after President Trump’s directive encouraging US federal institutions to explore Bitcoin reserves.

Dom Harz, co-founder of Build on Bitcoin (BOB), attributes much of the momentum to ETFs and the emerging perception of Bitcoin as a stable digital asset with passive yield potential.

He also pointed to the growing appetite among companies to diversify beyond traditional markets, citing digital assets as a hedge against macroeconomic uncertainty and inflation risk.

In the case of sports franchises like PSG, the visibility of such moves may influence others to follow suit—especially in regions where crypto regulation is clearer and adoption is higher.

While American sports leagues have been slower to engage with crypto on a treasury level, European clubs are increasingly leveraging their global branding power to lead on financial innovation.

The post Paris Saint-Germain adds Bitcoin to balance sheet amid crypto boom in European football appeared first on Invezz

0
FacebookTwitterGoogle +Pinterest
previous post
Toncoin (TON) slumps as Elon Musk denies Telegram-xAI deal
next post
Asian markets close: Nikkei dips 1.22%, Hang Seng -1.2%; Sensex ends 182 pts lower at 81,450

Related Posts

Are Tradeweb and MarketAxess stocks rare hidden gems?

October 9, 2024

Mullen Automotive stock analysis: Will MULN survive in...

January 16, 2025

Can Palantir challenge big tech’s dominance?

October 9, 2024

Mercedes-Benz car sales decline in 2024 amidst challenging...

January 11, 2025

Here’s where rents are rising — and where...

May 23, 2024

Uncertainty in metals market post Trump victory. Will...

November 11, 2024

Indian markets open: Sensex, Nifty retreat after record...

April 16, 2025

Live Nation stock forms a bullish pattern: could...

November 9, 2024

Will Apple’s $10m investment unlock Indonesia’s iPhone market?

November 5, 2024

Bob Iger says Disney’s mission is to entertain,...

April 6, 2024

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest News

    • Interview: Strategic location gives Brazil Potash cost advantage in domestic fertiliser market, says CEO Matt Simpson

      June 1, 2025
    • Canada’s Q1 GDP expands by 2.2%, driven by exports spike ahead of potential US tariffs

      June 1, 2025
    • President Trump to host farewell for Elon Musk as DOGE leader steps away

      June 1, 2025
    • UK’s digital banks face divergent fortunes: Starling stumbles, Monzo and Revolut soars

      June 1, 2025
    • Trump wants Apple to shift iPhone production from India to the US: here’s what it means

      May 18, 2025

    Categories

    • Business (2,992)
    • Investing (2,449)
    • Latest News (1,994)
    • Politics (1,530)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: americaninvesthub.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 americaninvesthub.com | All Rights Reserved