Shopify Inc. (NYSE: SHOP) saw its shares rise sharply on Friday morning after TD Cowen resumed coverage of the e-commerce platform and raised its price target.
Shopify shares traded 5.2% higher in New York at $159.18.
TD Cowen analyst Daniel Chan highlighted Shopify’s strong growth trajectory and opportunities for international expansion.
The bank restarted coverage of the stock with a Hold rating, but updated its price target to $156 from a previous $130, signaling confidence in the company’s continued performance.
Strong international performance
Chan pointed to Shopify’s performance in Europe as a key driver of growth.
Gross merchandise volume (GMV) in the region grew 42% in the second quarter, implying gains in market share.
“Shopify’s execution across Europe has been exceptional,” Chan said, adding that the momentum is expected to persist in the midterm as Shopify’s presence in these markets is still early-stage.
The analyst also noted that Shopify’s platform-agnostic approach to artificial intelligence (AI) could help it adapt to changes in consumer behavior.
Recent partnerships with OpenAI, which allow retailers to leverage AI tools to engage customers, position the company to maintain leadership in evolving e-commerce environments.
“It is Shopify’s market leadership and platform-agnostic approach to AI that we believe will allow it to adapt and maintain leadership should consumers change buying behavior,” Chan said.
Valuation and market expectations
Despite the optimistic outlook, Chan cautioned that macroeconomic risks remain a factor that could influence performance.
The market has already priced in 25% revenue growth and a free cash flow margin of 26% by 2033.
“While this implies the market is assuming Shopify can grow at the top end of the software leader’s peer group rate, achieving this financial performance would only imply that the shares are fairly valued,” the analyst noted.
Shopify’s recent stock performance reflects strong investor confidence.
The shares reached a new 52-week high of $160.96, giving the company a market capitalization of $206.9 billion.
The stock has delivered a one-year return of 104%, underscoring the market’s positive view of Shopify’s growth initiatives and strategic positioning.
Financial performance and market position
Shopify has demonstrated robust financial health, with revenue growth of 29% and a strong overall financial rating.
Analysts’ price targets for the stock range from $118 to $200, reflecting varying expectations for the company’s near-term growth.
The stock’s price-to-earnings (P/E) ratio currently stands at 84.14, highlighting high investor expectations for future profitability.
The company’s ability to capitalize on AI tools, maintain strong international growth, and leverage its market leadership are seen as key factors underpinning its performance.
While macroeconomic uncertainties could temper growth, Shopify’s strategic initiatives, expanding global footprint, and financial resilience continue to make it a notable player in the e-commerce sector.
With momentum building in both North American and European markets, Shopify remains on the radar of investors looking for exposure to a high-growth e-commerce platform with global ambitions.
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